What is Digital Marketing? A Beginner’s Guide for 2025
Introduction:
In today’s digital world, businesses can’t grow without an online presence. That’s where digital marketing comes in. It helps brands connect with their audience through the internet using tools like social media, SEO, email marketing, and more. In this guide, you’ll learn what digital marketing is, how it works, and why it’s important in 2025.
💡 What is Digital Marketing?
Digital marketing is the promotion of products or services using online channels. It includes platforms like Google, Facebook, Instagram, YouTube, and websites.
🔍 Types of Digital Marketing:
- Search Engine Optimization (SEO):
Improve your website ranking on Google search results. - Social Media Marketing (SMM):
Promote your brand through platforms like Facebook, Instagram, LinkedIn, etc. - Pay-Per-Click Advertising (PPC):
Paid ads through Google Ads or Meta Ads. - Content Marketing:
Writing blogs, articles, videos, or posts that attract and educate users. - Email Marketing:
Sending newsletters or offers to your audience. - Affiliate Marketing:
Promoting other brands and earning commission from sales.
📈 Why Digital Marketing Matters in 2025?
- More than 70% of people use the internet every day
- Cost-effective compared to traditional marketing
- Real-time results and performance tracking
- Builds brand visibility and customer trust
🛠 Tools You Can Use
- Canva – For designing posts
- Google Ads / Meta Ads Manager – For running campaigns
- Ubersuggest / Semrush – For keyword research
- Google Analytics – For traffic analysis
🚀 What Is Google Ads?
Google Ads is a paid advertising platform by Google that lets you show your ads on:
- Google Search Results (text ads)
- YouTube
- Gmail
- Websites via Google Display Network
With Google Ads, you can drive traffic, generate leads, or sell products/services.
🎯 Types of Google Ads Campaigns
| Type | Use For |
|---|---|
| Search Ads | Show up in Google search results (text ads) |
| Display Ads | Image/banner ads on other websites |
| Video Ads | Ads on YouTube |
| Performance Max | Automated ads across all platforms |
| App Promotion | Promote a mobile app |
| Shopping Ads | Promote products from your store |
🧠 How Google Ads Works
- User searches a keyword
- Google shows ads that match (based on bidding + quality)
- You pay only when someone clicks (CPC – Cost Per Click)
✅ How to Set Up a Google Ads Campaign (Step-by-Step)
🔹 1. Create a Google Ads Account
Go to ads.google.com and sign in with your Gmail.
🔹 2. Choose Campaign Goal
- Website traffic (for KrishTech.site)
- Leads (form fills or contact)
- Sales (for eCommerce)
🔹 3. Select Campaign Type
For example: Search Campaign if you want your ad to appear on Google search.
🔹 4. Set Budget & Bidding
- Start with ₹200–₹500/day (test budget)
- Choose Maximize clicks or Manual CPC
🔹 5. Choose Target Audience
- Location (e.g., India, Tamil Nadu)
- Language (e.g., English)
- Device type (mobile/desktop)
🔹 6. Add Keywords
Example for KrishTech.site:
- “digital marketing tips”
- “learn SEO free”
- “best tools for bloggers”
Use Keyword Planner to find keyword ideas.
🔹 7. Write Your Ad
- Headline Example: Free Digital Marketing Tips – KrishTech.site
- Description Example: Learn SEO, tools, and online marketing skills for free. Start your journey at KrishTech.site.
🔹 8. Add Your Website Link
Link to a relevant page (your homepage or blog post)
🔹 9. Launch & Monitor
Track performance in Google Ads dashboard. Check:
- CTR (Click Through Rate)
- CPC (Cost per Click)
- Conversions (if set)
📊 Pro Tips
A/B test different ads to see which performs best
Use Ad Extensions (sitelinks, callouts, call button)
Set up Google Analytics + Conversion Tracking
📘 What Are Meta Ads?
Meta Ads are paid ads that run across:
- Messenger
- Audience Network (partner apps)
You can use Meta Ads to:
- Drive traffic to KrishTech.site
- Grow Instagram followers
- Get leads or sales
- Promote blog posts or tools
🎯 Meta Ads Campaign Goals
Here are the most common objectives you can choose from:
| Objective | Use For |
|---|---|
| Awareness | Brand visibility, reach more people |
| Traffic | Send people to your website |
| Engagement | Get likes, shares, comments |
| Leads | Collect names, emails via forms |
| Sales | Sell a product or service |
| App Promotion | If you have a mobile app |
✅ Step-by-Step: How to Create Meta Ads
🔹 1. Create a Meta Business Account
Go to: https://business.facebook.com/
Set up:
- Business name
- Facebook page
- Instagram account (optional but recommended)
🔹 2. Open Ads Manager
Link: https://adsmanager.facebook.com/
Click “Create” to start a new campaign.
🔹 3. Choose Campaign Objective
For example:
- If you want visitors to *KrishTech.site, choose *Traffic
- For collecting leads, choose Leads
🔹 4. Set Budget & Schedule
- Daily or lifetime budget (₹100–₹300 to start)
- Choose ad start and end date
🔹 5. Define Target Audience
You can target based on:
- Location (e.g., India, Tamil Nadu)
- Age & gender
- Interests (e.g., digital marketing, tech blogs)
- Custom audiences (if you have a list or website visitors)
🔹 6. Choose Placements
- Automatic (recommended for beginners)
- Or Manual: select Facebook Feed, Instagram Story, etc.
🔹 7. Create the Ad
- Upload image or video
- Add your ad copy:
- Headline: Learn Digital Marketing Free
- Text: Visit KrishTech.site for beginner-friendly tips, tools, and tutorials.
- Add a Call to Action (CTA): Learn More / Sign Up / Visit Website
- Add your website link (e.g., https://krishtech.site)
🔹 8. Review & Publish
Check all settings → Click Publish
🧠 Pro Tips:
- Use vertical images (1080×1350) for Instagram
- Keep text short and to the point
- Test 2–3 ad versions (different images or headlines)
- Track results in Meta Ads Manager (CTR, CPC, Impressions)
✅ Example Ad for KrishTech.site
Image: Clean banner with laptop and headline text
Headline: Learn Digital Marketing – Free Tools & Guides
Text: Start your digital journey at KrishTech.site. Explore free SEO tools, blogging tips, and beginner guides.
CTA: Visit Website
Link: https://krishtech.site
Table of Contents
✅ Conclusion
Digital marketing is the future. Whether you’re a small business owner or a student, learning digital marketing can help you grow your brand and career. Start by understanding the basics and keep practicing with real tools